The CAE Library

Why We Don’t Launch 100 SKUs a Month
Why We Don’t Launch 100 SKUs a Month
Because you don’t need everything. You just need the right thing. Every month, we look at thousands of designs. We study silhouettes, fabrics, construction techniques — especially from Europe. We... Read more...
The True Cost of a ₹399 T-Shirt
The True Cost of a ₹399 T-Shirt
If it costs less than a sandwich, something’s off. We’re not here to guilt anyone. We know the ₹399 T-shirt has its place. It’s everywhere. And for many, it feels... Read more...
Timeless Doesn’t Mean Boring: The Case for Designing for 2035
Timeless Doesn’t Mean Boring: The Case for Designing for 2035
What if your clothes aged with you — not against you? At Crown & Era, we don’t ask, “What’s trending this season?” We ask, “Will this still feel right ten... Read more...
Old Clothes, New Purpose: Why We Offer Free Pickups for Donations
Old Clothes, New Purpose: Why We Offer Free Pickups for Donations
We didn’t launch this program to impress anyone. We launched it because we were tired — tired of seeing fast fashion brands flood the world with things they never planned... Read more...
Responsibility Isn’t an Add-On. It’s the Starting Point.
Responsibility Isn’t an Add-On. It’s the Starting Point.
For us, responsibility isn’t a footnote. It’s the first decision we make. Before we sketch a design, before we touch a swatch, before we think about pricing — we ask... Read more...
Where Do Clothes Go When We’re Done?
Where Do Clothes Go When We’re Done?
Every second, the equivalent of one garbage truck of textiles is landfilled or burned. You’ve probably seen the headlines. But we’ve seen it in person. The smell, the chaos, the... Read more...