If it costs less than a sandwich, something’s off.
We’re not here to guilt anyone.
We know the ₹399 T-shirt has its place. It’s everywhere. And for many, it feels like a smart deal: more pieces, more options, less spend.
But here’s the problem — you usually end up buying five of them. And none of them last. They shrink, sag, fade, twist at the seams. You replace them. Again. And again. And eventually, you’ve spent more than you thought — just not all at once.
We’ve studied these pieces.
Many are made with 100gsm or lower fabric — feather-light, quick to tear, often polyester blends. No shape retention. No weight. No structure. And behind the stitching: rushed timelines, squeezed labor, low oversight, and zero intention to last.
If you account for the cost of fabric, trims, tailoring, QC, packaging, delivery, returns — forget ethics — you can’t produce a good T-shirt for under ₹500.
So how do they do it at ₹399?
Simple: they cut corners. Everywhere. And often, on people.
We don’t.
Our T-shirts aren’t “deals.” They’re decisions.
We build from the ground up: fabric that softens with age, stitching that holds, patterns refined down to the millimeter. You’ll wear it more. You’ll wash it more. And it’ll still stand.
We don’t make for everyone.
We make for those who want to feel calm, not chaotic — who’d rather have one T-shirt they trust than five they forget.
When you wear Crown & Era, we want you to feel like you made the right choice.
Not the cheapest.
Not the flashiest.
Just the right one.
- Team CAE