Every second, the equivalent of one garbage truck of textiles is landfilled or burned. You’ve probably seen the headlines. But we’ve seen it in person. The smell, the chaos, the mounds of torn, stained fabric that nobody wants to touch — much less wear again.
We think that’s unacceptable. Especially if we played a role in putting those clothes out there in the first place.
So here’s what we do.
We offer to pick up your old clothes — not just CAE clothes, but anything you no longer wear — and we pass them on to the Goonj Center in Bangalore, where they’re sorted and reused with dignity. We trust them to do that work responsibly, just like we hope you trust us to make the right things in the first place.
If you're sending back a CAE original, we say thank you with store credit. If it's from somewhere else, we still take it — because the goal is bigger than just our brand.
But we also ask for something in return: thoughtfulness.
We ask that you only send wearable clothes. Not rags. Not damaged beyond repair. Not stuff you wouldn’t pass to a friend. This isn’t a dumping service — it’s a handoff. A second chance. And there are real people on the other side.
Why bother?
Because it's not enough to claim “sustainability” in product descriptions or brand decks. Too many brands stop at good intentions. We believe responsibility means doing the quiet, unprofitable, inconvenient thing — without charging the customer extra.
You paid for a product. We’re paying for its afterlife. Because that’s what grown-up brands should do.
We hope you feel proud.
Not guilty. Not pressured. Just quietly proud that you chose to support a brand that doesn’t just say the right things — but does them.
- Team CAE